BLOOD DONOR

AMERICAN RED CROSS

Blood Donor

THE PITCH AND THE BIG PICTURE

We knew the problem, so we put our heads together and dreamt big. We came up with the concept of "Blood Hero" and wanted a unique way of presenting the idea to the American Red Cross, so we created the video you see below.

OVERHAULING BLOOD DONATIONS ON MOBILE

The American Red Cross loved it, but we wanted to make sure users love it. We begun rapidly prototyping on-site at a blood donation centre in New Jersey with real donors to make sure what we were building was right.

We flew out and embedded ourselves in the donation centre to find out what it was users actually needed. Phillip Caudell, Product Lead

The app has been incredibly successful since its launch in September 2014.

600k+

Downloads

#1

Medical App

87%

Appointment Show Rate

200K+

Units of Blood


  • Immediately after launch there was a 22.7% increase in self-scheduled appointments.
  • An industry first of being able to track your blood donation through the process.
  • Up to 597,864 lives have been saved by the donations that were made through the app.
  • Over 33 million screen views.
  • Over 260k Android downloads, 350k iOS downloads.

DOWNLOAD

The Blood Donor app is available on both iOS and Android.

Download on Android

Download on iPhone