Immediate Live Event App Platform Case Study

A smarter way to launch branded events apps at scale

Immediate Live runs some of the UK's most loved events, from food and gardening to family days out. We partnered with them to build a multi-tenant React Native platform that powers seven branded apps with a single, flexible foundation.

Polaroid-style card of branded event app screens

7 branded apps powered by one shared platform.

One platform, every brand

Multi-Tenant 🏗️
Brand-Flexible 🎨
Built for Scale 🚀
Proposition mockup

THE CHALLENGE

To launch repeatable, on-brand event apps

PROBLEM #1
Scaling acrossmultiple brands

Immediate Live needed to support 7 branded apps across 12 events without each launch becoming its own project.

PROBLEM #2
White-labeltrade offs

Off-the-shelf white-label products can be quick to launch, but they often limit flexibility, brand expression and long-term control.

PROBLEM #3
Event dayconstraints

The apps needed to work in low-signal environments, support ticket access, and quietly do the job without getting in the user's way.

THE SOLUTION

A shared platform, built for branded launches at pace.

Shared foundation, faster launches

A multi-tenant React Native base gives every event app its own on-brand look, so Immediate Live can ship new apps quickly instead of starting from scratch.

Find your way, anywhere

Zoomable venue maps point visitors straight to any stand or stage, and keep working offline when halls are packed and signal drops out.

Tickets, always to hand

Every ticket lives in the app as a scannable QR code that loads instantly offline, getting visitors through the gate even when venue Wi-Fi struggles.

Plan the perfect day

Visitors browse the full programme, build a personal schedule, and book talks, workshops and tastings, so they never miss the sessions they came for.

THE IMPACT

Readiness for national recognition and rapid growth

7 Brands Supported

One platform designed to flex across Immediate Live's portfolio

12 Events in Year One

Built to support repeatable launches at pace

2 apps Launched in 13 Weeks

The first two apps moved from design through to launch in a seriously compressed timeframe

13 wee thousands From Design to Launch

A compressed timeline, made repeatable by a shared product foundation

Download the Immediate Live event apps

Available in UK App stores

BBC Gardeners’ World Events

One app covering both GW Live and the Autumn Fair

Also live in the app stores