AN APP TO RAISE MILLIONS FOR CHARITIES THROUGH INNOVATION
Omaze partnered with 3 Sided Cube to build an app that strengthens charity support, nurtures users, and deepens engagement—ensuring their mission of giving back continues to thrive.
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250k
Downloads
#2
App in the UK
£5.2m
Raised for Age UK in December alone
THE CHALLENGE
Omaze has redefined fundraising, combining dream prizes like luxury houses and supercars with a mission to raise money for incredible causes. As of Jan 2025, Omaze has raised £72m and counting across different UK charities; such as the Teenage Cancer Trust, British Heart Foundation, RSPCA, and Alzheimer’s Research UK. For every house draw, a minimum of £1 million is donated to a partnering charity.
While their marketing campaigns have been wildly successful in driving one-time entries, retaining users long-term has proven to be more challenging. Many users engage sporadically—enticed by stunning prizes—but don’t return after their initial experience. To sustain their mission of giving back to charities, Omaze needed a solution to nurture these relationships and create a deeper connection with their audience.
With an eye on long-term scalability, Omaze approached 3 Sided Cube to explore how a mobile app could help solve this challenge. They needed an innovative, user-first approach to understand what their audience truly values while also creating a foundation for future growth.
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THE SOLUTION
To address Omaze's challenge, 3 Sided Cube worked with the Omaze team to deliver a mobile app for both iOS and Android. The project focused on creating a minimal viable product (MVP) that would allow Omaze to:
Test user demand for an app.
Identify which features and experiences could drive long-term retention.
Explore user engagement among key segments: subscribers, pay-as-you-go donors, and churned users.
The app leveraged existing web pages alongside custom-built features to create a seamless, mobile-native experience. It included functionality such as personalised notifications, campaign updates, and account management tools to keep users engaged and coming back.
We moved fast—really fast. In just 9 weeks, we designed, built, and launched the app, proving that speed and flexibility don’t have to come at the cost of quality. This speedy turnaround meant Omaze could get the app into real users' hands early, gather feedback, and tweak things on the fly.
WHAT DOES THE APP DO?
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NATIVE ONBOARDING FLOW
A seamless registration and sign-up process for new users.
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CUSTOM CAMPAIGN VIEWS
A centralised hub for users to explore Omaze’s flagship offerings, such as the Million Pound House Draw.
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PUSH NOTIFICATIONS
A tailored notification system to engage users with updates, reminders, and promotions based on user preferences.
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USER SEGMENTATION TESTING
A/B testing different versions of the app to understand preferences across user segments.
THE RESULTS
We knew we were moving fast, but the impact? That’s what really had all the Cubies buzzing. In just 9 weeks, we designed, built, and launched the Omaze app, getting it into real users' hands at record speed. And the results?
250,000 downloads (and counting!)
#2 app in the UK—an incredible early ranking
£5.2 million raised for Age UK in December alone
By focusing on a lean, experiment-first approach, Omaze wasn’t just able to validate the need for an app, they launched one that’s actively making a difference. With a strong start and huge engagement, the app has already proven to be a game-changer for charity fundraising and user retention.
Now, Omaze and 3 Sided Cube are looking at what’s next—scaling features, expanding its impact, and continuing to use tech for good.
FUN FACT
Each Omaze house draw raises at least £1 million for charity, with past beneficiaries including Teenage Cancer Trust, the RSPCA, and British Heart Foundation.
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