Cubbi Mobile and Web App Case Study
An app for new parents to access discounts on their favourite brands 
From a passion project to a parent-powered movement to a stronger, faster, more scalable Cubbi. Built to empower every parent in the UK to spend smarter, feel supported, and thrive during parental leave.
17,000+ downloads and counting.
An app to empower every parent
THE CHALLENGE
To offer parents genuine savings
Cubbi needed to level up product infrastructure, and polish their user experience for national exposure.
Manual document verification was too slow to keep up with expected traffic spikes from TV coverage and new brand partnerships.
Fast sign-up, instant approval, and real value from brands. Cubbi needed to feel like a trusted big sister, not another loyalty scheme.
THE SOLUTION
Offer Discovery and Redemption
Parents can browse, discover and claim offers seamlessly both online and offline.
Cross-Platform Performance
Rebuilt core components across mobile and web, improving load times, stability and responsiveness.
Instant Verification
OCR automation, now verifies parental evidence in minutes instead of days.
Updated Branding
Full brand refresh, modernising logo, typography, components and colourways.
THE IMPACT
Readiness for national recognition and rapid growth
