An innovative blood donation app which encourages, engages and motivates potential and existing donors. The platform needed to make the donation process more convenient and the experience more rewarding.
We developed a revolutionary mobile solution that has won several international awards including a Webby for Best Health App. We all had a mini fist pump moment when Blood Donor topped the one million downloads mark.
It’s an app that has saved lives, changed the industry, but more importantly, helped to bring in over $90 million in revenue for the charity and save thousands of lives. Donors can actually track their blood and see the hospital that it ends up at and when it has arrived. Being able to obtain this level of detail is amazing and can really encourage donors to keep going as they can appreciate the lives it is going to save – providing a reminder that ordinary people do extraordinary things when they give blood.
Due to the global pandemic, at each and every appointment, a COVID test was introduced alongside the blood appointment. This became an invaluable feature as the results could be accessed exclusively by the user within the app.
In the decade+ that we have worked together, we have had the privilege of not only working with but building a strong relationship with the American Red Cross. In that partnership, we have been able to constantly improve upon, and add features to this vital app!
Winner App Of The Year at the Webby Awards
The American Red Cross Blood app was awarded app of the year at the 2016 Webby awards, check out Duncan’s five-word acceptance speech:
Putting the power to save lives in the palm of your hand.
Our team flew out to New Jersey to run a mobile app development rapid-prototyping workshop with actual users and embed ourselves in the process. This helped us to test a slick suite of features with a simple user flow. We knew that key to success was instilling in the app an emotional attachment and a journey for users, keeping them engaged by giving them a sense of accomplishment. Once our team discovered that donated blood in the US was tracked, we knew the solution was simple, even if it had never been done before. To maintain engagement, donors needed to be rewarded and to be shown the stages and results of their donations.
One pint of donated blood can help save up to three lives! Get out there and be a blood hero too!