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Blood Donor Mobile App Case Study

Reimagining the Blood Donation Experience.

American Red Cross Logo
Blood donation process showing hands holding Red Cross stress ball

The Blood Donor app has booked over 19 Million appointments 💪

An App That Makes Donation...

More Trackable 👀
More Empowering 💪
More Human 💕
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THE CHALLENGE

Modernise Blood Donation for Millions

PROBLEM #1
DecliningDonations

Blood banks running low across the US with donations dropping off.

PROBLEM #2
CriticalShortages

American blood supplies can run out in just four months without donations.

PROBLEM #3
DonorBarriers

Potential and existing donors faced obstacles in the donation process.

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THE SOLUTION

An App That Turns Blood Donation Into a Movement
Booking

Streamlined Booking

Find, book, reschedule, or cancel appointments at the tap of a button.

Tracking

Tracking

See your blood's journey from donation to hospital delivery - and get notified when it's used.

Donor Card

Digital Donor Cards

Access via app and Apple or Google Wallet to speed up registration when you donate again.

Reward

Gamified Giving

Earn rewards, win badges, create teams and challenge friends to donate more.

THE IMPACT

A Blood Donation Revolution

5M+

App Downloads

Downloads that led to real-world behaviour change at scale

19M+

Appointments Made

Seamless bookings delivered through trusted mobile platforms

1M+

Donations Tracked

Transparent tracking of donations for user engagement

$90M+

Raised for Red Cross

Supporting the Red Cross to deliver positive impact globally

Download the Blood Donor App

Available in US App stores

Phone mockup of the Blood Donor App

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Building The Red Cross Blood Donation App | 3 SIDED CUBE