An innovative blood donation app which encourages, engages and motivates potential and existing donors. The platform needed to make the donation process more convenient and the experience more rewarding.
We developed a revolutionary mobile solution that has won several international awards including a Webby for Best Health App. We all had a mini fist pump moment when it topped the one million downloads mark. It’s an app that has saved lives, changed the industry, but more importantly helped to bring in over $80 million in revenue for the charity and save thousands of lives.
Winner App Of The Year at the Webby Awards.
The American Red Cross Blood app was awarded app of the year at the 2016 Webby awards, check out Duncan’s five-word acceptance speech:
Putting the power to save lives in the palm of your hand.
Our team of developers flew out to New Jersey to run a rapid-prototyping workshop with actual users and embed ourselves in the process. This helped us to test a slick suite of features with a simple user flow. We knew that key to success was instilling in the app an emotional attachment and a journey for users, keeping them engaged by giving them a sense of accomplishment. Once our team discovered that donated blood in the US was tracked, we knew the solution was simple, even if it had never been done before. To maintain engagement, donors needed to be rewarded and to be shown the stages and results of their donations.
We developed a country-wide appointment booking app that was painless to use and reminded donors when appointments were due. One of the most exciting features is without a doubt the Blood Journey. Donors can actually track their blood and see the hospital that it ends up at and when it has arrived. Being able to obtain this level of detail is amazing and can really encourage donors to keep going as they can appreciate the lives it is going to save – providing a reminder that ordinary people do extraordinary things when they give blood.
One pint of donated blood can help save up to three lives! Get out there and be a blood hero too!