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Saving Lives With The World’s First Blood Tracking App

Revolutionising the blood donation process and making a nation roll up their sleeves with The American Red Cross.

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Blood_Donor_Card

1

Million+ Downloads

#1

Medical App In App Store

600k

Lives Saved Globally

The Challenge?

With blood banks running low and donations continuing to drop-off across the US, The American Red Cross reached out to 3 SIDED CUBE in an effort to combat the barriers that potential and existing donors were facing. American blood supplies can run out in just four months without donations, so the need to change the decline in blood donations was critical.

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The Solution.

An innovative blood donation app which encourages, engages and motivates potential and existing donors. The platform needed to make the donation process more convenient and the experience more rewarding.

We developed a revolutionary mobile solution that has won several international awards including a Webby for Best Health App. We all had a mini fist pump moment when it topped the one million downloads mark. It’s an app that has saved lives, changed the industry, but more importantly helped to bring in over $80 million in revenue for the charity and save thousands of lives.

What Does The App Do?

Stop Missing Appointments

Find your nearest blood drive. Arrange, re-schedule and cancel appointments with the click of a button. Gone are the days of awkward phone calls with strangers.

Rewarding Donations & Friendship Teams

Become a Blood Hero. Earn badges and share your achievements with friends and family to claim rewards with local retailers. Challenge your donation team to see who can save the most lives.

Emergency Blood Shortage Alerts

Save lives in your community. Geo-targeted blood alerts let donors know if their blood type is needed within their community.

Track Your Blood

Donors can track their blood all the way to the hospital it’s being used in. And be alerted when their blood is used to save a life.

Winner App Of The Year at the Webby Awards.

The American Red Cross Blood app was awarded app of the year at the 2016 Webby awards, check out Duncan’s five-word acceptance speech:

Putting the power to save lives in the palm of your hand.

Our team of developers flew out to New Jersey to run a rapid-prototyping workshop with actual users and embed ourselves in the process. This helped us to test a slick suite of features with a simple user flow. We knew that key to success was instilling in the app an emotional attachment and a journey for users, keeping them engaged by giving them a sense of accomplishment. Once our team discovered that donated blood in the US was tracked, we knew the solution was simple, even if it had never been done before. To maintain engagement, donors needed to be rewarded and to be shown the stages and results of their donations.

The app has made it easier, faster and more convenient for users to schedule and manage their donation appointments, track the lifetime impact of their donations, and recruit friends and family to roll up a sleeve with them.

Scott Caswell, CEO for the Red Cross Greater Ozarks-Arkansas Blood Services Region.

We developed a country-wide appointment booking app that was painless to use and reminded donors when appointments were due. One of the most exciting features is without a doubt the Blood Journey. Donors can actually track their blood and see the hospital that it ends up at and when it has arrived. Being able to obtain this level of detail is amazing and can really encourage donors to keep going as they can appreciate the lives it is going to save – providing a reminder that ordinary people do extraordinary things when they give blood.

FUN FACT

One pint of donated blood can help save up to three lives! Get out there and be a blood hero too!

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Android iOS

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