STREAMLINING EMERGENCY VOLUNTEER RECRUITMENT
To help address unprecedented volunteer demand during COVID‑19, the British Red Cross deployed a WordPress-based Community Reserve Volunteer sign-up form, offering clarity and scalability to register over 80,000 volunteers rapidly while managing application flow effectively.
)
21,500+
volunteers UK-wide
80,000+
volunteer signups
89%
volunteers felt they made a difference
THE CHALLENGE?
A sudden surge of volunteer interest during the pandemic overwhelmed existing recruitment processes.
)
With over 80,000 community reserve volunteer applications received (and counting), the organisation lacked a scalable digital intake system fit for rapid emergency mobilisation.
)
THE SOLUTION
3 Sided Cube implemented a clean, WordPress-hosted form featuring real-time feedback, duplicate submissions detection, and automated acknowledgement.
This system captured and stored volunteer data efficiently and communicated next steps clearly—ensuring applicants remained informed and staff could manage mobilisation logistics with transparency
WHAT DOES THE PLATFORM DO?
)
INTUITIVE UI WITH SUCCESS/ERROR MESSAGING
The sign-up form transformed volunteer recruitment into a calm, organized, scalable digital workflow—empowering the British Red Cross to tap into community goodwill swiftly and responsively during emergencies.
)
ROBUST DUPLICATE HANDLING
Backend checks with existing data stores helped to ensure that volunteers could only register once and would receive confirmation if already registered.
)
CONFIRMATION MESSAGING
On-screen feedback, and messaging sent via email and text, keeps volunteers informed of a successful application.
)
BUILT TO SCALE
Scalable backend data capture for volunteer coordination.
"Taking a volunteer from zero to deployable in under ten minutes—ready to step in when the community needs them most is an incredible opportunity for any organisation needing to scale rapidly. The team loved this project, and it’s been incredible to see the volume this has been able to handle"
)
)