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Nonprofits in the digital age: How Oxfam is bridging the gap between tech and fundraising

Did you know using a simple emoji can help unlock the door to more impactful fundraising? This week Attiya Hirji, Digital Fundraising Specialist at Oxfam International, joins us on the Igniting Change podcast to pull back the curtain on the world of tech-empowered non-profit fundraising.



Welcome back to another episode of Igniting Change!

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Tune into Igniting Change and you’ll find it’s not all end-of-the-world forecasts. We’re halfway through Season 4 and each of our inspiring guests will restore your faith in humanity—or at least in the power of ingenuity, collaboration, and the almighty innovation. So if you’re into pairing your existential dread with a side of actionable insight, hit that subscribe button and join us each week to hear another example of the incredible ways technology is being used for good.

Let’s ignite change together, shall we?

This week on Igniting Change....

Ever thought about how a simple emoji can work wonders for fundraising?

Well, this week on our ‘Igniting Change’ podcast, we’ve got Attiya Hirji, the Digital Fundraising Specialist at Oxfam International, with us. She’s here to take you on a journey behind the scenes of tech-empowered non-profit fundraising.

Coming to you from Nairobi, Kenya, Attiya shares her incredible path, starting from her early days in fundraising to her pivotal role in addressing global issues like poverty, climate change, and gender inequality. She emphasises just how critical fundraising and communication are as the backbone of any successful organisation, and you’ll get a front-row seat to witness how evolving technology is changing the entire game.

In our chat, Attiya paints a vivid picture of how gamification is making a big impact in fundraising. Revealing how simple animations or emojis can work their magic to boost donor conversion rates. And that’s not all – you get an inside look at the world of heat mapping and its role in crafting better user experiences. But that’s just the start. We also navigate through the challenges posed by global markets and varying digital literacy levels and find out how these factors can either make or break a campaign.

Attiya shares firsthand experiences of technology transforming Oxfam’s operations. From Oxfam Hong Kong’s shift to virtual events to the growth of their UK-based eCommerce shop and the innovative introduction of a virtual wallet in Italy. And if you thought that was inspiring, stick around for some eye-opening examples of programming and fundraising technology from Greenpeace and Charity Water. These organisations are pushing boundaries in the non-profit sector and proving that when technology and goodwill come together, real change is ignited.

Before you dive into the conversation, find out a bit more about the incredible work Oxfam does.

About Oxfam

Oxfam is a global community of people who believe in a kinder, and radically better world, where everyone has the power to thrive not just survive. They believe we can overcome poverty by fighting the injustices and inequalities that fuel it.

So, what is their secret sauce? They focus on a range of key areas to bring about change:

Ending Poverty: Oxfam believes that poverty is not a fact of life but a result of human actions. They work to change policies and practices that perpetuate poverty.

Tackling Inequality: Oxfam is on a mission to change the rules and systems that allow the rich to get richer while the poor get poorer. They advocate for fairer policies and practices on a global scale.

Fighting Injustice: Oxfam supports marginalized communities and individuals in their struggle for justice. Whether it’s women’s rights, indigenous rights, or any other form of discrimination, Oxfam is there to make sure everyone gets a fair shake.

Responding to Emergencies: When disasters strike, Oxfam is often one of the first on the scene. They provide essential assistance, including clean water, food, and shelter, to those affected by crises.

Long-Term Development: Oxfam doesn’t just provide a quick fix; they’re committed to creating sustainable change. They work with communities to help them build better futures.

Advocating for Change: Oxfam takes the fight to the policymakers. They advocate for policy changes that address the root causes of poverty, inequality, and injustice.

Their work is a testament to the fact that real change is possible when people come together to make a difference.

Fundraising is the backbone of any successful nonprofit. So I've realised that programming is not the only way to effectuate change, and fundraising and communications are also equally as essential in order to have impact

Attiya Hirji, Digital Fundraising Specialist, Oxfam International

Listen to the full episode here

Enjoy Attiya’s insights about the tech-empowered non-profit fundraising efforts at Oxfam, you’ll know that this is an organisation with a history of innovation and a commitment to making the world a better place every single day.

Listen now and become part of the movement to ignite change!

For more things tech for good, stay tuned to our blog or shout us a holla to get in touch with us, we would love to hear from you 💚

Published on October 26, 2023, last updated on November 10, 2023

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