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Eco-warriors, assemble!
Are you ready to don your capes and join the epic battle against plastic pollution? Don’t worry, no superhuman fight for the planet is required – just your participation in Plastic-Free July. This is your chance to get involved in a global movement that brings together individuals, communities, and even *wink* app development agencies to fight the prominent plastic problem (we’re suckers for alliteration)
Plastic-Free July (or PFJ as all the cool kids say) is an opportunity to look at our individual plastic consumption and pledge to make a change…sounds easy enough, right? For those still on the fence, here are a few reasons why we all need to break up with plastic:
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Only 9% of all plastic ever produced has been recycled
Every minute of every day a truckload of plastic is dumped into the ocean
One million plastic bottles are bought every minute
99% of seabirds will be eating plastic by 2050
The average person eats 70,000 microplastics each year
The average time that a plastic bag is used is just 12 minutes
Not great – but all is not lost. As individuals, we can have a positive impact, and as a global movement, we can generate significant, notable change. In 2022, Plastic Free July was marked worldwide by a record 140 million participants making conscious changes and reducing their waste by 2.6 million tonnes – that’s the equivalent of around 13 thousand blue whales.
We got this!
In this blog post, we will explore what Plastic-Free July is all about and how your friendly neighbourhood app agency is getting involved. Buckle up, grab your reusable water bottles, and get ready to make your own plastic-free pledge.
But first, a look at the cold, hard facts about plastic degradation…
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What is Plastic Free July and why is it important?
Plastic-Free July is a global movement that kicked off in 2011 by the Plastic Free Foundation to challenge us to cut our plastic habits throughout the month. This movement empowers individuals to rethink their daily habits, refuse unnecessary plastic, and seek eco-friendly alternatives. By choosing reusable items, supporting local businesses, and making conscious purchasing decisions, participants contribute to a plastic-free future.
But wait, there’s more!
PFJ isn’t just about us flexing our eco-muscles. It’s also a community-building global extravaganza. We come together, high-five our fellow champions for green, and swap tips and tricks for a plastic-free lifestyle. It’s an opportunity to share our successes and mishaps, and through solidarity, inspire each other to keep fighting the good fight. As you can tell by the alarming statistic mentioned above, the time is NOW to individually and collectively do our bit.
Now, let’s talk about the perks. By participating, we become part of the change our earth so desperately needs to happen. We reduce plastic waste, preventing it from clogging our oceans and endangering adorable sea creatures. We slash our carbon footprint, helping Mother Earth breathe a little easier.
Plastic-free is the new black!
Our Cube's Pledges
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Kev Borrill
I'm going plastic-free with my loo roll and am using "Who Gives a Crap" for all my sustainable tp needs!
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Georga Turner
I'm replacing those naughty single-use plastic and bust out my reusable tumblers for my morning coffee instead!
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Lottie Dawson-Meade
I'm ditching my single-use shampoo bottles and going for the delicious Lush shampoo and conditioner bars instead!
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Emilie Harmer
Bye bye giant Fairy bottles - from now on I'm using washing up bars!
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Cailyn Taylor
This month, I am packing my own lunches to swerve the single-use plastic piles from a daily meal deal.
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Matt Lawrence
The Lawrence household is saying bye bye to packaged treats in our lunches - it's going to be a July spent baking for me!
I hope this has inspired you to go forth and participate in PFJ!
It’s easy to get overwhelmed by the sheer enormity of the change that needs to happen, but remember this: the future of plastic consumption is looking bright! Governments, businesses, and global citizens like yourself are rising to the challenge. They’re innovating and creating sustainable alternatives that make plastic-free living easier than ever before.
Imagine a world where compostable packaging is the norm, where refill stations are as common as coffee shops, and where plastic-eating bacteria are there to save the day. We’re on the cusp of a plastic revolution, people.
Let us know how you get on with Plastic-Free July and what your pledge is, we’d love to hear!
Published on 10 July 2024, last updated on 15 July 2024