BUILDING THE RED CROSS BLOOD DONATION APP
Revolutionising the blood donation process and making a nation roll up their sleeves with The American Red Cross.
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$90m
Donations
5m+
Downloads
200k+
Appointments Booked Monthly
THE CHALLENGE?
With blood banks running low and donations continuing to drop-off across the US, The American Red Cross reached out to 3 SIDED CUBE in an effort to combat the barriers that potential and existing donors were facing. American blood supplies can run out in just four months without donations, so the need to change the decline in blood donations was critical.
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THE SOLUTION
An innovative blood donation app which encourages, engages and motivates potential and existing donors. The platform needed to make the donation process more convenient and the experience more rewarding.
We developed a revolutionary mobile solution that has won several international awards including a Webby for Best Health App. We all had a mini fist pump moment when Blood Donor topped the one million downloads mark.
It’s an app that has saved lives, changed the industry, but more importantly, helped to bring in over $90 million in revenue for the charity and save thousands of lives. Donors can actually track their blood and see the hospital that it ends up at and when it has arrived. Being able to obtain this level of detail is amazing and can really encourage donors to keep going as they can appreciate the lives it is going to save – providing a reminder that ordinary people do extraordinary things when they give blood.
Due to the global pandemic, at each and every appointment, a COVID test was introduced alongside the blood appointment. This became an invaluable feature as the results could be accessed exclusively by the user within the app.
In the 8 years, we have had the privilege of not only working with but building a strong relationship with the American Red Cross. In that partnership, we have been able to constantly improve upon, and add features to this vital app!
WHAT DOES THE APP DO?
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STREAMLINING THE APPOINTMENT PROCESS
Find your nearest blood drive. Arrange, reschedule and cancel appointments with the click of a button. Gone are the days of awkward phone calls with strangers and filling out endless forms. This functionality allows revolutionary efficiency at your fingertips.
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REWARDING DONATIONS & FRIENDSHIP TEAMS
Earn badges and share your achievements with friends and family. Challenge your donation team to see who can save the most lives. There are even rewards the user can garner with the donation of specific blood types!
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EMERGENCY BLOOD SHORTAGE ALERTS
Save lives in your community. Geo-targeted blood alerts let donors know if their blood type is needed within their community.
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TRACK YOUR BLOOD
Donors can track their blood all the way to the hospital it’s being used in. And be alerted when their blood is used to save a life.
Winner App of the Year at the Webby Awards.
The American Red Cross Blood app was awarded app of the year at the 2016 Webby awards, check out Duncan’s five-word acceptance speech:
Putting the power to save lives in the palm of your hand
Our team flew out to New Jersey to run a mobile app development rapid-prototyping workshop with actual users and embed ourselves in the process. This helped us to test a slick suite of features with a simple user flow. We knew that key to success was instilling in the app an emotional attachment and a journey for users, keeping them engaged by giving them a sense of accomplishment. Once our team discovered that donated blood in the US was tracked, we knew the solution was simple, even if it had never been done before. To maintain engagement, donors needed to be rewarded and to be shown the stages and results of their donations.
FUN FACT
One pint of donated blood can help save up to three lives! Get out there and be a blood hero too!
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