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The ‘for good’ sector has officially crossed a tipping point!
In 2025, 89% of charities, NGOs and mission-driven businesses are now using Artificial Intelligence (AI) in some way. The conversation has shifted from whether to use AI to how to make it useful, safe, and genuinely impactful.
Our third AI for Good Adoption Report reveals:
Where AI adoption stands now,
Areas of improvement and value,
The role of ethics and policies,
Why community engagement matters,
AI's potential for the next 12 months.
This report turns headline stats into decision rules, human-centred metrics to prove value, guardrails that teams will actually follow, and a 30-day plan any organisation can start.
So what are you waiting for? Find out what the latest insights mean for you, your organisation, and your impact!
Who took part in the research?
We surveyed decision-makers at charities, NGOs and mission-aligned businesses. This year, respondents included leaders and practitioners from organisations such as Oxfam, World Wildlife Fund, Planned Parenthood, Amnesty International, UN Women, and many more!
Each shared how they’re approaching AI adoption, measuring impact, and building trust through responsible innovation.
Anonymised responses were collected in July and August 2025 through our short survey.
Key findings: how the ‘for good’ sector is using AI
Adoption is mainstream: 89% of organisations use AI in some way.
Depth is growing: roughly 73% are integrating AI into day-to-day work and 17% report full integration.
Value is showing up: 77% report improvements, led by efficiency and productivity gains.
Guardrails are catching up: 56% have an AI or ethics policy.
Forward momentum: about 9 in 10 plan to deepen adoption in the next 12 months.
Mind the gap: 46% rarely involve affected communities in AI work, only 14% do so often.
“The best teams are past the demos. They start small, prove value in human terms, and put simple guardrails in place. This report is a shortcut. Pick one workflow, ship a tiny proof, measure what changed, and scale what works.”
Duncan Cook, CEO, 3 Sided Cube
Ready to discover all the insights?
The path to effective AI adoption isn’t easy, but it’s absolutely possible.
This year’s report breaks big ideas into simple actions, looking at how we can make AI work for people, not just processes.
If you have any questions or want to talk more about our report, shout us a holla to get in touch with us, we would love to hear from you 💚
Watch the Webinar
Want to dig deeper into what these findings mean for your organisation?
We brought together a panel of tech for good leaders to discuss "Has AI Adoption in Purpose-Led Organisations Reached Critical Mass?".
Addie Achan, Founder @ The Kaleidoscope Project,
Paul Smith, Chief Information Officer @ Amnesty International,
Meet Muchhala, Strategic Innovation & AI Lead @ WWF International.
Tune in on-demand as they pressure-test where AI helps, where it harms, and when better data, process, or other tech wins!
Watch on-demand here!
Published on 25 November 2024, last updated on 25 November 2024
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