How Technology Can Help E-commerce Brands Reduce Packaging
Plastic is rubbish, and the primary contributor is product packaging. A customer buys an item, removes the wrapping and then all too often throws it away. Our disposable culture is causing a crisis, eight million tons of plastic debris is entering our oceans every year and killing marine wildlife.
Worldwide awareness of this pollution problem is increasing and global campaigns are putting pressure on businesses and e-commerce retailers to reduce their plastic output.
One brand that digital product company 3 SIDED CUBE is proud to support is Lush, the cosmetics brand has been at the forefront of protecting the environment and other ethical causes for decades. Whilst other retailers are playing catch up, Lush has been leading the way in getting rid of unnecessary packaging. Currently, over 40% of Lush’s product range is completely free of packaging or ‘naked’ as they call it, but in early June the company went a step further and opened a naked shop in Milan, Italy which is 100% packaging free. But, how do you provide the necessary information that consumers require when making a purchase… enter digital technology.
Lush asked 3 SIDED CUBE to aid them in the ambitious move to open the world’s first package-free cosmetics store. Lush needed a way of utilising technology to create a completely new and unique experience for customers visiting the concept store in Milan.
We knew image-recognition technology built into an app on mobile devices could identify the distinctive Lush Naked range. The key to this was the use the machine learning ability of the technology to identify a product through a mobile device’s camera and then delivering all the relevant information from product names to descriptions, ingredients and even health benefits.