The team created a stunning app that encapsulates the storytelling into a digital journey that children love.
Working alongside the Wonderbly tech team to solve the technical challenges of managing thousands of variations of names, images, and avatars, using server optimisation to deliver content quickly. With three variations of stories for every letter in the alphabet, we had to cater for an almost infinite possibility of story combinations.
By developing the app on iOS, we would be able to incorporate an interface designed for larger screens on iPad devices, providing a more visual platform for children and parents to engage with their stories on.
Working closely with the client’s marketing agency, we implemented analytics and usage behaviour tracking so that we can continuously improve the app and the user journey and learn from session data for future projects.
The more technical elements of the app would also allow us to connect the app, website and customer profiles, meaning users could include personal transcriptions and add books to their baskets.
Developing A Unique Experience on Mobile:
The Wonderbly – Lost My Name app is currently available on iOS 11/12, but because we developed the app in React-Native, it can easily be scaled to Android devices in the future.
Analytics also played a crucial role in the project, measuring user-behaviour metrics from the number of page views and monthly active users to the percentage of readers who went on to purchased the physical book, gaining insights that inform future improvements and new books.
Translating physical printed books onto a digital platform meant that the app had to take a lot of UX and UI into consideration; ensuring that every page was easy to read and visually aesthetic for both parents and children. Features such as the navigation bar, scrolling, zooming and responding to screen-sizes were all crucial in making sure consumers had the best experience with the stories and the brand.
It was crucial that the app gave people the ability to add books to their baskets, include personal dedications and have their stories emailed to them. This created a journey-to-purchase route that gives users a choice of different platforms, as well as adding more social elements and shareability to Wonderbly’s digital strategy.
The success of this project was working closely with the client, understanding the reader’s requirements and exploring how digital technology can add to a brand experience. We knew children loved the physical books, but now they can combine new platforms and touchpoints to enjoy storytelling in a new and inspiring way.
According to the Office of National Statistics, In 2017 there were 13,672 first names used in the UK. Oliver was the most popular name, being used 6,259 times.
With the three variations of stories for each alphabet letter in the Wonderbly app, the name Oliver would deliver 729 permutations of the Lost My Name story. That’s a lot of unique stories to be told, better start reading them now!