The solution was a platform with two main components; an app and a facilitating website. The app allows players to find sessions based on their area, the size of the session and the level of their experience. As well as rewarding returning players and advocates with various rewards and making the process of checking into sessions easier and more convenient.
Also used as an administration tool by O2 Touch Centre operators and England Rugby, the app is supported by a website and both platforms enable them to follow the rise of the game and its success. Being able to track the popularity of the game in different areas, centres and sessions is crucial, so the administration side of the platform was just as important as the app that players are using.
What is O2 Touch?
O2 Touch is a fun and friendly environment for both men and women of all abilities to get involved in touch rugby, a contactless version of the game. Teams of six take it in turns to pass the ball and attempt to get it over the try line, to stop the attacking side, a defender only has to touch the player with the ball, no tackling allowed! Whether its about honing your fitness or having a great time exercising as a group, this is social fitness at its best.
We decided to give it a go ourselves!
Our team visited and played in sessions across a number of O2 Touch centres, including Old Elthamians, Bournemouth RFC and Oakmeadians Rugby Clubs. Although we had a lot of fun getting involved in the game, it was the insights from players and ambassadors that made our time playing worth it. Exploring the differences between players/users, from how often they play to what motivates them to do so, how they would want to pay for the sessions and what would make them refer these sessions to friends/family.
It was research, testing and prototyping that allowed us to prioritise what would be included in the platform and discover the best way of implementing each different function, feature and element. Insights like exclusive kits and rugby balls being a major motivation for people to engage with the rewards system, or the idea that payments and data capturing were prime issues for ambassadors. The importance of getting out there and involved in O2 Touch Rugby gave us a completely new way of thinking about the platform, and led to solutions that we wouldn’t have considered otherwise.