Monthly Player Engagement
Monthly Active Users
The challenge was to create a digital platform that would inspire new players to get involved in O2 Touch, fuel the passion that existing players had, and remind lapsed players why they fell in love with the game in the first place.
The platform needed to make finding your nearest sessions easier. Whether players are looking to learn a little more about the sport or get involved in a competitive game, the platform needed to make taking part in O2 Touch Rugby more accessible for anyone and everyone, regardless of age, gender or level of experience.