A collaborative workshop to take real user insights and form a visual journey that different user types typically take.
Our User Journey Map workshop is an important way to visualise the pain points in a users journey to complete a set of tasks.
This helps us understand how our solution can best work to counteract these pain points.
There are two main types of User Journey Map workshops we can run: problem journey maps and solution journey maps.
Using research data from real users to visualise each of our user types current journey, their pain points and how they’re currently trying to solve these.
We begin by defining our user’s goals and then working through (chronologically) the journey they need to take to achieve them.
Once we have mapped out their journey, we can identify areas of pain-points and discuss how these can become areas of opportunity for your product.
Each step of the way we capture the user’s actions, behaviours and emotions.
Using research data from real users to visualise how our solution will fit in and change the user’s current journey.
We start by identifying the goals user’s will have while using our solution and then working through (chronologically) the journey they need to take to achieve these goals.
This allows us to locate areas they may have pain-points in and discuss how we can adapt the solution to avoid these.
We can update these maps with insights from user testing; including the user’s actions, behaviours and emotions, to help us build a more detailed and holistic view.
Reach out to our creative clan to discover how a journey mapping workshop could help your brand create an experience that’s as intuitive as it is engaging for your end-users.
Visualising insights that have come out of user research in a way that is easily understandable by the whole team.
A clear way to communicate user pain points and areas for opportunity internally and to clients.
An easy tool to help our designs stay user-centred and ensure they are backed by user research.
Global Forest Watch
We've partnered with Global Forest Watch to develop a conservation app that puts the power of data into the hands of environmental defenders.
29.4mha
Tree cover loss in 2018
5,263
Live Reports
30metre
Mapping resolution
NATS
NATS is the UK's Air Navigation Service Provider, approaching CUBE with the idea of taking their world-class safety culture and developing a platform that tailors advice from the air traffic control space to the wider world.
2.54M
Flights last year
4,464
Employees to date
4
ISO Safety Qualifications
Wonderbly
With the Wonderbly books tailoring stories to individual children's names, we were challenged with developing a digital counterpart which could completely innovate the experience and help more children become the hero of their own story.
11k
Stories created
70%
Retention Rate
#1
In App Store's 'New Apps We Love'
Meet our creative clan
Leading the creative clan, James is the face behind our design strategy and process. Be it UX, UI, print or branding, James is passionate about everything design.
Sedz (James Seddon) is an AUB graduate and graphic designer who takes charge of creating beautiful interfaces and experiences for our users.
Noah is our UX Designer with a passion for ethical and inclusive design, more often than not running workshops and user testing sessions.
Since our inception back in 2009, we’ve been championing Tech For Good to develop life-saving, life-changing mobile apps and digital platforms. Gaining recognition across many international awards including Agency For Good and Innovative Agency of the Year.
App Agency of the Year
Agency for Good
Innovative Agency of the Year