Journey Maps

A collaborative workshop to take real user insights and form a visual journey that different user types typically take.

Journey Mapping Workshops

Our User Journey Map workshop is an important way to visualise the pain points in a users journey to complete a set of tasks.

This helps us understand how our solution can best work to counteract these pain points.

There are two main types of User Journey Map workshops we can run: problem journey maps and solution journey maps.

Journey Mapping Problems

Problem Journey Maps

Using research data from real users to visualise each of our user types current journey, their pain points and how they’re currently trying to solve these.

We begin by defining our user’s goals and then working through (chronologically) the journey they need to take to achieve them.

Once we have mapped out their journey, we can identify areas of pain-points and discuss how these can become areas of opportunity for your product.

Each step of the way we capture the user’s actions, behaviours and emotions.

Journey Mapping Solutions

Solution Journey Maps

Using research data from real users to visualise how our solution will fit in and change the user’s current journey.

We start by identifying the goals user’s will have while using our solution and then working through (chronologically) the journey they need to take to achieve these goals.

This allows us to locate areas they may have pain-points in and discuss how we can adapt the solution to avoid these.

We can update these maps with insights from user testing; including the user’s actions, behaviours and emotions, to help us build a more detailed and holistic view.

Get in touch

Reach out to our creative clan to discover how a journey mapping workshop could help your brand create an experience that’s as intuitive as it is engaging for your end-users.

Journey Mapping Visualisation


Visualising insights that have come out of user research in a way that is easily understandable by the whole team.

Journey Mapping Communications


A clear way to communicate user pain points and areas for opportunity internally and to clients.

Journey Mapping Informing Designs

Informing Designs

An easy tool to help our designs stay user-centred and ensure they are backed by user research.

A few of the brands we've mapped user journey's with

We exist to champion Tech For Good by empowering brands with the insights and expertise they need to provide their user’s and community with an exceptional experience. Here are a few of the brands we’ve mapped user journeys with.

Red cross grey Arc White England_Rugby_GREY England_Rugby_White gdpc-Grey-logo gdpc-White
JustGiving-Grey JustGiving-White
Lush Logo Grey Lush Logo White NATS Grey NATS White
NHS Grey NHS White
Nordstrom-Grey Nordstrom-White
RNLI Grey RNLI White
RSPB Grey RSPB White SavetheChildren Grey SavetheChildren White Wonderbly Grey Wonderbly White
Forest Watcher Featured Image Android

Global Forest Watch

Forest Watcher Featured Image Android

A Conservation App to save our Forests

We've partnered with Global Forest Watch to develop a conservation app that puts the power of data into the hands of environmental defenders.


Tree cover loss in 2018


Live Reports


Mapping resolution

Learn More
NATS Listing Image


NATS Listing Image

Transforming Organisational Safety Culture

NATS is the UK's Air Navigation Service Provider, approaching CUBE with the idea of taking their world-class safety culture and developing a platform that tailors advice from the air traffic control space to the wider world.


Flights last year


Employees to date


ISO Safety Qualifications

Learn More
Wonderbly iOS App Development


Wonderbly iOS App Development

Making Children the Hero's of Their Own Stories

With the Wonderbly books tailoring stories to individual children's names, we were challenged with developing a digital counterpart which could completely innovate the experience and help more children become the hero of their own story.


Stories created


Retention Rate


In App Store's 'New Apps We Love'

Learn More

Meet our creative clan

James - designer - Creative- bw


Leading the creative clan, James is the face behind our design strategy and process. Be it UX, UI, print or branding, James is passionate about everything design.

Meet James



Sedz (James Seddon) is an AUB graduate and graphic designer who takes charge of creating beautiful interfaces and experiences for our users.

Meet Sedz

Noah Abbott


Noah is our UX Designer with a passion for ethical and inclusive design, more often than not running workshops and user testing sessions.

Meet Noah

Award-winning User Journey Design

Since our inception back in 2009, we’ve been championing Tech For Good to develop life-saving, life-changing mobile apps and digital platforms. Gaining recognition across many international awards including Agency For Good and Innovative Agency of the Year.

UK app awards winner
UK App Awards

App Agency of the Year

Wirehive 100 Awards Badge
WireHive100 Awards

Agency for Good

UK Agency Awards

Innovative Agency of the Year

Get in touch

Reach out to our team if Journey Mapping the right solution for you and your users is something you think we can help you with.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.