Red Routes UX & App Development Testing

A collaborative workshop, named after the critical London bus routes, where we work alongside clients and users to define what UX & UI features are most important and integral to your digital product.

We believe it is important to figure this stuff out early in a project and continually update them, so we are all aligned on the same goal. This is really key to holistically designing a user-centered product.

Which UX or other app design features do you predict will be most important to your digital product? Which does user research suggest are the most integral?

We begin by defining all the end-to-end features that your digital product will contain. We often like to think further than the MVP at this stage and consider features you hope to introduce over the next few years.

Taking each of these features and prioritise them by their expected frequency of use and number of users who will be using them.

Before assigning a value of importance to each of our features and this way we can prioritise features for MVP, backlog, user testing and analytics.

What features are users using the most? Is this is as expected? If not why is that? We begin by defining all the end-to-end features that your digital product currently contains. 

Taking each of these features and by studying analytics we can prioritise them by their frequency of use and the number of users who have been using them.

This means we can then assign a value of importance to each of our features and compare these to our Perspective Red Route to identify possible usability issues and areas that may need reworking.

As a result of our Red Routes workshop, you will get a set of three to five of the features that are critical to your MVP, and without these, your product would serve little purpose. We assign a value of importance to each of the features and can work together to use this to restructure your backlog, KPIs and analytics.