Problem Journey Maps
Using research data from real users to visualise each of our user types current journey, their pain points and how they’re currently trying to solve these.
We begin by defining our user’s goals and then working through (chronologically) the journey they need to take to achieve them.
Once we have mapped out their journey, we can identify areas of pain-points and discuss how these can become areas of opportunity for your product.
Each step of the way we capture the user’s actions, behaviours and emotions.
Solution Journey Maps
Using research data from real users to visualise how our solution will fit in and change the user’s current journey.
We start by identifying the goals user’s will have while using our solution and then working through (chronologically) the journey they need to take to achieve these goals.
This allows us to locate areas they may have pain-points in and discuss how we can adapt the solution to avoid these.
We can update these maps with insights from user testing; including the user’s actions, behaviours and emotions, to help us build a more detailed and holistic view.
