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AI in 2024: From Hype to Real-World Advantages

Join us as we explore AI integration at 3 Sided Cube...



Greetings and salutations to all you AI trailblazers, early adopters, or simply GPT curious!

Or as I like to call us, Gen AI. 

Artificial Intelligence has proven to be the great unifier – gone is the Boomer, Gen X, Millennial, and Gen Z divide (I may be a tad optimistic about the kumbaya potential of AI but here’s to hoping). Together, we have front-row seats to what is the next phase of the internet and it’s travelling at breakneck speed. From Blockchain, the Metaverse to new forms of artificial intelligence  – lookin’ at you, Siri; the last decade has been somewhat quiet with technology that had any real usage case. Until now.

And we’re just getting started.

The innovation du jour is primed and poised to shatter the glass ceiling and change the trajectory of how mankind interacts with technology f o r e v e r. This is no Blockchain short-lived fever pitch. AI is in its infancy but it’s already on a knife’s edge to revolutionise industries, streamline processes, and solve complex problems through its ability to analyse unfathomable amounts of data, automate tasks, and continuously learn and adapt.

That kind of innovative potential is our love language at 3SC, so our ‘24 resolution was to adopt AI processes across the agency. But first, we needed to get a sense check of where our team of ridiculously talented Cubies were at with their AI exploration.

We recently conducted a survey with our 70+ brilliant Cubes about their own adoption journey and views, and the verdict is in – AI is not just a buzzword; it’s already here and supporting the team to streamline day-to-day tasks.

The AI Cubineers

The survey showed that two-thirds of our squad are already using GPTs, generative fills, and large-language models on the reg. A few even went so far as to say that it’s saved them two working days a WEEK! 

In contrast, just over a third of the team had yet to experience using AI tools at all. The reasons varied from concerns about privacy and inherent bias to downright commitment to the day job and needing to carve out some time to start testing.

The Cubes that have found the time and space to test and play in this new AI sandbox have been very busy doing so and this is how they are using it…



Harnessing AI tools for content research, data analysis, and gathering insights.


Leveraging AI for automating documentation processes, ensuring accuracy and consistency.

Fixing bugs

Employing AI-powered solutions for identifying and resolving software bugs swiftly and effectively.

Idea generation

Utilising AI for a starter for 10 to generate content, such as podcast transcripts, and articles quickly and efficiently.

Repetitive tasks

Automating repetitive tasks using AI to free up time for more strategic and creative tasks.


Utilising AI in software development to streamline processes and enhance efficiency.

AI labs: where ideas become impactful reality

Enter AI Labs, our open test environment, and the beating heart of our new digital strategy. As part of the commitment to our team and technology as a force for good, we have given everyone the space and freedom to play with AI to learn what opportunities it has to offer. What better way than a very real test of the impact (the good, the bad, and the ugly) of AI on our working lives? The hope is that by empowering Cubes to test in the wild, their genius will be sparked and even more new ideas, prototypes, and applications will arise. 

In exciting news, We’ve already had some wins and learnings from working with clients on projects built around artificial intelligence! Check them out here:

By providing the Cubes the space to experiment with AI, we're not just fostering innovation; we're amplifying our potential for game-changing technical solutions

Duncan Cook, CEO, 3 Sided Cube

In closing, embracing AI isn’t just a strategic or trendy choice; it’s a necessity that’s paving the way into the future of technology. We’re not just adapting; we’re future-proofing our projects, to ensure they continually resonate with users throughout their evolving needs on the digital landscape. 

Welcome to a future where AI isn’t a feature but an integral part of our success in building life-saving and life-changing digital products!

AI isn’t a silver bullet, and our learnings are in their infancy, but watch this space for a front-row seat to our adoption journey and live experiments – where every update will give an honest and unabashed lens into this new chapter in our tech evolution. Make sure you give us a cheeky follow on our socials so you know when we’ve reached a milestone or boiled down new insights.

We recently ran a survey targeted to global organisations in the for good sector about their own AI adoption and usage journey. Download our latest report to see the surprising findings…

Published on January 23, 2024, last updated on May 13, 2024

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