Ignite: Sustainable Living in 2021

In this new world, sustainable living felt like it fell off our collective agenda, but has this really been the case?

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What's inside?

Our mission is to positively impact millions of lives and to do this, we want to fuel change in today’s marketplace and get brands, businesses and governments to think differently. And most importantly support the consumer willingness to change to protect the planet.

We recently conducted market research with 1,000 participants to find out their opinions and attitudes to living sustainably. This insight survey shares highlights from respondents that come from every walk of life to demonstrate their commitment and desire to change as well as the wider government perspective on UK waste and recycling practices.