Ignite For Change: Our first challenge?
By 2050, it’s predicted that there will be more plastic in our oceans than fish.
As a society, we can’t accept this bleak vision of the future.
We’ve never lived in a more climate-conscious world. The majority of people recycle and want to live as sustainably as possible.
Question is; why is the current recycling process so unbelievably inefficient?
Recycling is broken. It's up to us to fix it.
As a society so dedicated to recycling, it’s almost impossible to understand why so much of plastic waste ends up in landfills and our oceans. In reality the mix-waste recycling centres can’t effectively recycle and reuse the plastics we return to them.
This is mainly because of material contamination. Centres can’t detect or extract the elements of plastics that can actually be recycled and get it back to the manufacturers.
The current linear supply chain was never designed to get materials back to their original source. It isn’t fit for purpose.
Tech holds the key to a more sustainable future
What if we could empower consumers with knowledge on how to effectively recycle? What if we could use existing supply chains to deliver plastic back to the people who can actually reuse it?
We’re developing a solution that could help retailers facilitate a direct relationship between consumers and brands.
- We can deliver the right information, when it’s needed, to make sure you know how to recycle different plastic products, packaging and items after you’ve bought them
- Get retailers to collect this plastic while they make your next delivery, or take your products straight back to the stores you bought them from
- So that retailers can then deliver plastic back to the manufacturers who can actually reuse them
Only the manufacturers themselves have the capability to efficiently recycle their own plastics, only retailers have the infrastructure to facilitate this relationship between us and the manufacturers.
Only by coming together and making change at each stage in this process can we truly make a difference in combating the plastic crisis.