Giving plastic products their own fingerprints.
PolyTag integrate unique PAC codes (Product Assigned Code) into over 120 different plastic packaging and products, at the point of their production, that allows them to track this plastic from the manufacturer to the consumer to the recycling plant. The technology has the potential to create a circular plastic economy, but only if consumers are willing to adopt the technology and process.
PolyTag approached us with the idea of leveraging technology to create an experience for users that would empower them to improve the way we recycle.
They needed a prototype mobile app which could encourage consumers to change their behaviour and adopt the process; proving the concept and showing that people are willing to adopt the technology.