We’re excited to announce the launch of our podcast, Igniting change: Why consumers don’t make more sustainable decisions, which looks at the sustainability intention action gap and how we can change behaviours to combat it.
For this podcast series, we will looking to discover how we, as humans, can reduce our impact on the planet with insights from psychologists, brands, sustainability experts, climate scientists, government and charitable organisations.
The hosts of our podcast are Richard Strachan, Managing Director at 3 Sided Cube along with co-host Charlotte Mill, Head of Marketing at 3 Sided Cube and Ignite champion.
Ignite is a movement purpose-built to drive behavioural change and make a difference to the ever-growing waste crisis, support sustainable living and enhance environmental protection.
The aim of the program is to get the right people in the right room to create solutions to the world’s biggest problems. We do this through collaborative events, with past speakers from WWF, Innocent and Beauty Kitchen as well as research reports and our newly launched podcast series.
We create Ignite as we believe technology can support sustainable living and create a better future. Working with organisations including the American Red Cross, Forest Watcher, the World Resources Institute, and LUSH, we are embarking on a mission to create apps that enable and nudge people, businesses and NGOs to improve their sustainability efforts and make better choices.
- Episode 1: We speak with Professor Mark Maslin, Climate Scientist at UCL, and Author of ‘How to Save the Planet: The Facts’, all about why people are not sustainable, the global perspective and climate change communication style.
- Episode 2: We speak with Tolly Gregory, Climate activist and Artist, all about being an active global citizen, the differing forms of action one can take, and trolling for good.
- Episode 3: We speak to Molly Webb, Founder of Yoyu, about having the option to make more sustainable decisions, how to make that change happen, and introduces us to ‘dirty hour’.
- Episode 4: We speak to Marc Violo, Head of Marketing at Loop, about reuse, consumer demand and applying the milkman model.
- Episode 5: We speak to Paul Tyrer, Founder of Eumelia, about the power of information, visualisation and starting small.
- Episode 6: We speak to Kate Sandle, Director of engagement from B CORP UK, about the need for long term-ism, working with businesses to create change and using the word responsibility instead of sustainability.
- Episode 7: We speak to Applied Futurist, Tom Cheesewright, on sustainability trends, influencing behaviours, and the two-pronged approach to combating climate change.
- Episode 8: We speak to Jo Chidley, founder of Beauty Kitchen, on demystifying the beauty industry, business responsibility, and having one version of the truth.
- Episode 9: We reflect on some of the main takeaways from Season 1.
Find all of the episodes from our podcast, Igniting change: Why consumers don’t make more sustainable decisions, here –