The community needed a practical way of supporting the charity. A Giving Nature a Home mobile app would allow these supporters to educate themselves on nature conservation, RSPB and ways they can support the cause from their own homes.
Based on Giving Nature A Home, the app would make this seasonal campaign a year-round activity. Tailoring the solution to different supporters or more niche groups, the platform and its content accounts for various factors like size of garden and difficulty of tasks, making sure that every supporter could get behind the cause if they wanted to.
The Five Day Design Sprint With RSPB Supporters
We brought the RSPB team together and took them on a direct journey through a design sprint to map out all the opportunities that were available, as well as prioritising these based on the value they added to RSPB supporters. To help validate the right solution we brought a couple of concepts to life through prototypes, helping create a business case for the app by validating against real users and capturing user insight and feedback.