Our new report reveals the keys to boosting sustainable consumer and brand behaviour.
Today is the day!
Months of preparation and tireless work have led us here. Our blood, sweat and tears went into this project. Ok… that *might* be a tad dramatic, but it has been a labour of love nonetheless and we are beyond thrilled to launch our new research report: Igniting A Green Revolution! The report has been developed specifically to make recommendations on how society can boost sustainable consumer and brand behaviour.
Aside from the humble goal of igniting a green revolution, our report has a range of key aims:
The data we were able to gather on consumer and brand’s views on sustainability was comprehensive, but in this introductory post, let’s start by looking at the recommendation highlights. You can find these all in the Executive Summary, but here’s a brief breakdown to begin:
Consumers need to see they are part of a growing movement
Brand peer pressure works
Technology will be a crucial tool in boosting sustainable behaviour change, particularly for consumers
Insights into consumer and business attitudes
We’ve developed this report as part of 3 Sided Cube’s Ignite program, a new initiative to boost sustainable living using the latest app technology, new research, hackathons, and collaborative events. We are endlessly passionate about building tech for good and utilising technology to save the planet. For us, this isn’t optional, but our responsibility to do whatever we can to drive the change that desperately needs to happen.
Just in case you don’t know already, the program is a purpose-built movement to drive behavioural change and make a difference to the ever-growing waste crisis, support sustainable, low carbon living and enhance environmental protection.
Working with inspiring organisations including The American Red Cross, the World Resources Institute, and LUSH, every single one of us at 3 Sided Cube are on a mission to create apps that enable and nudge people, businesses and NGOs to improve their sustainability efforts and make greener choices.
Commenting on the launch of the ‘Igniting A Green Revolution’ report, our MD, Richard Strachan, said:
“The climate crisis, ecological destruction and ongoing problems with plastic waste are global issues that can’t be ignored. We must tackle them head-on, starting here in the UK, and come up with practical solutions. It is not just up to governments; it is up to businesses and consumers as well. That is why we have developed this report. We wanted to uncover the key factors affecting our behaviour as consumers and brands when it comes to sustainability. What are our motivations? What is stopping us? What would help us get better?
“These are the questions we have focused on here. As you progress through the pages, you’ll see that we have delved into the detail, assessed the data, and drawn conclusions that have guided the recommendations. We look forward to driving meaningful behaviour change in response to them, whether that’s through technological innovation, collaboration with other organisations or developing new research to share with media.”
“We’ve already seen the impact this approach can make working with The American Red Cross and Forest Watcher. We know that reprimanding people doesn’t work if we want to reach a mass audience. We have to ‘nudge’ consumer and brand behaviour towards greener choices instead. Technology is one of the best tools we have to make this happen.”
And we also will be hosting an event to discuss the outcomes of the report and wider views on how technology can support sustainability. With a super-star panel of industry experts, ideation workshops and the best kind of networking we can facilitate in this digital age, an informative and productive time is bound to be had by all!
Don’t miss out and sign-up here!
Of course, this is only the beginning… As we launch more initiatives and research findings from the Ignite program, we’d love to invite you to follow our journey. And as we LOVE collaboration even more, if your company or if you personally would like to get involved, make sure you shout us a holla!
Published on March 4, 2021, last updated on March 31, 2021