Measures of Success

What is a Measures of Success Workshop?

A collaborative workshop where we work with our clients and users to quickly and thoroughly define what the success of a project looks like to us, our clients, and our users.

We believe it is important to figure this stuff out from the offset of a project, so we are all aligned on the same goal.

Out the back of our Measures of Success workshop, you will get a set of three to five measurables that will guide the success of your app from a business perspective and from the perspective of your users.

Stages of a Measures of Success workshop

1: Brand MoS

What’s most important to your business? Impact? Reach? ROI?
In the first stage, we explore what each different goal and objective means to your wider business goals and direction you’re brand is trying to move in.

Thinking about the less obvious metrics and breaking down top-level goals into the real reason WHY we are doing them.

This way we can prioritise elements and estimates to ensure that everything we plan fits into the bigger picture and has a specific and measurable impact towards long-term growth and strategy.

2: User MoS

What do your users want to gain out of their experience?
The second stage involves stepping into your user’s shoes and discovering which elements of a project offer the most value to them.

It’s crucial to understand the bigger picture and consider how their experience with your brand or platform fits into the rest of their lives.

Only by doing this can we effectively find out not what they think they need, not what they want, but what they actually need.

3: Project MoS

How can your long-term business goals align with your user’s best interests?

In the final stage, we integrate the two measures of success to find the golden path in developing projects which add value to everyone.

More often than not this leads to prioritising goals and setting objectives which can ensure you achieve your vision while improving the lives of your users.

By aligning the two goals we can make sure that every stage and milestone in the project will have the most impact.

Benefits of our Measures of Success Workshops

Communication in MoS Workshops


A succinct, clear and relevant way to explain and provide a shared understanding of  business and user goals.

Collaboration in MoS Workshops


A combined understanding of desired outcomes from analysts, department heads and managers.

KPIs in MoS Workshops


Informing project KPIs by gaining a better understanding of what areas of the business are most important to track success in.

A few brands we've run MoS workshops with

We exist to champion Tech For Good to change millions of lives for the better. Collaborating with international organisations, exciting startups and inspirational charities to develop life-saving, life-changing mobile apps and digital platforms.

Red cross grey Arc White England_Rugby_GREY England_Rugby_White gdpc-Grey-logo gdpc-White
JustGiving-Grey JustGiving-White
Lush Logo Grey Lush Logo White NATS Grey NATS White
NHS Grey NHS White
Nordstrom-Grey Nordstrom-White
RNLI Grey RNLI White
RSPB Grey RSPB White SavetheChildren Grey SavetheChildren White Wonderbly Grey Wonderbly White
Disaster Preparedness Android App


Disaster Preparedness Android App

Saving Lives in the Face of Disaster

We collaborated with the Global Disaster Preparedness Centre to develop a suite of Emergency Preparedness apps which help to save lives when it matters the most. From tracking natural disasters to sending emergency alerts.


Global Downloads


Safety notifications in 2018


Emergency alerts during Hurricane Harvey

View project
NATS Listing Image


NATS Listing Image

Helping Organisations Improve their Safety Culture

The Safety Culture app takes the years of experience that NATS (the UK's Air Navigation Service Provider) have put into their organisational safety culture and help other organisations learn how to do the same thing.


Flights Last Year


Employees to Date


ISO Safety Qualifications

View Project
Forest Watcher Featured Image Android


Forest Watcher Featured Image Android

A Deforestation App to Save out Forests

Deforestation is destroying our planet, to combat tree clearing 3 Sided Cube is helping Global Forest Watch bring data straight into the hands of environmental defenders.


Tree cover loss in 2017


Live reports


Mapping resolution

View Project

Meet our Measures of Success Team

Marriott - designer - creative


CUBE’s Creative Team-Lead, James guides our design vision and ensures that we’re always looking at the bigger picture throughout our app development projects.

Meet James

Noah Abbott


Our resident UX Designer, Noah is the face behind our Measures of Success workshops and is passionate about seeing the impact these have on projects in the long-run.

Meet Noah



Where beauty meets brains. Sedz (James Seddon) is a UI designer who loves building intuitive and bespoke solutions for all the brands we partner with.

Meet Sedz

Award-Winning Digital Strategy

In our 10 years of Tech For Good, we’ve collaborated with a tonne of incredible organisations all looking to create the biggest positive impact they can. Gaining recognition across a number of UK and international awards for our combined work in solving some of the world’s biggest challenges.

Wirehive 100 Awards Badge
Agency For Good

WireHive100 Awards

Agency of the Year

UK Agency Awards

Innovative Agency of the Year

UK App Awards

Get in Touch

Holla at us if a Measures of Success workshop could help you discover what the real purpose behind your project or campaign is.

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