Join us for a Discover and Define session to explore your ideas and find out if an app is really the solution you’re looking for!


Quite often people will approach us with these hugely ambitious ideas for projects, having already decided that an app is the solution to all their problems. A lot of the time, it’s not.

Now it may seem counterintuitive for us to effectively be turning work away, but we don’t want to build solutions that aren’t fit for purpose.

Discover and Define sessions let us fully explore and understand your business, your users and your goals before building the bigger picture of what your app will look like and do.


Discover and Define

How Do We Do It?

1. Research

Collaboration is key. We know we’re not experts in your sector or field, in the same way you aren’t experts in ours. It’s the collaboration that brings together your market, business and user know-how with our knowledge of technology, innovation and digital solutions. Making sure we get the best of both worlds and build apps that really solve the issues your users are facing.

2. Discover

We don’t just look to apps for potential ideas and solutions, but technology as a whole. This means using our knowledge on the latest trends and innovations to come up with solutions you may not know about or think were possible. We often find that the best insights come from people experiencing the problem, not people who are already talking about the solutions.

3. Sketch

We’ll test basic concepts and ideas in very low-fidelity formats such as wireframes. To get a better understanding of how different elements could be implemented and how the end user would interact with them. Sketches mean that we don’t spend valuable time and resources implementing ideas that don’t add value to your end users.

4. Validate

Once sketches have been created, we’ll sit down with users in the real world to test ideas and get feedback on the usefulness of different aspects; what your users want them to do and how they want to interact with them. Which more often than not leads to changes and iterations before we begin prototyping.

5. Prototype

After ideas have been sketched and validated with your users, we begin prototyping. These prototypes act as a more detailed design of certain elements, features or functions of your app, letting users actually navigate to different pages and use different features that could be included in your final design.

6. Define

The final stage of the process, we sit down and define a couple of things including finalised user stories, a defined MVP (Minimum Viable Product) as well as an estimate of costs, deadlines and project milestones.


We believe in utilising three key members of the team in order to fully understand and accurately plan your project with us:

The Design Lead

The creative thinker who can really push the boundaries when it comes to ideas and concepts. They contemplate various possibilities for your project, as well as the bigger picture without considering any limitations.

The Technical Lead

Who understands what is and what isn’t possible. They can offer insights into the time, cost and resources that different ideas or concepts will require, as well as comprehending how these elements will be developed later down the line.

The Facilitator

The neutral thinker who balances design ideas with technical elements and can map out which concepts add the most value, carry the most weight in achieving your goals and are worth exploring or testing further.


1. Visiting Blood Banks in America.

With blood donations continuing to drop-off all across the US, the American Red Cross reached out to us to help them disrupt the way America gives blood and find a solution that would increase donations and help save lives.

We flew to a blood donation centre in New Jersey and volunteered to embed ourselves in the process. Whilst there we began rapid prototyping and testing with real donors to make sure what we were building was right for the end users.

This venture is what allowed us and The Red Cross to fully understand what motivated people to donate blood, what would make the process more convenient and ultimately informed which aspects of the app would add the most value.

2. When an App Wasn't the Solution.

The Royal Bournemouth and Christchurch Hospital were struggling to understand how best to internally communicate to a wide range of staff. The Internal Comms team came to us with an idea of a brand new application to help alleviate the problems they were facing.

We sent a party of people down for the day to spend time with 10 different teams around the hospital. This helped us fully comprehend how they all interacted with various internal communication channels.

We then produced a report that the team were able to share internally amongst their peers. This clarified why the solution at this stage wasn’t to add another comms channel to the mix, but to understand the most efficient comms channels for the different teams and tailor use of those comms channels.


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